What's in a Landing Page
What's in a squeeze page? First and foremost it is a very good marketing tool if done efficiently. But what is the structure of an landing page and how does it do this in the advertising process?"Clickfunnels
Function of Landing Page
The basic intent behind a landing page in website marketing is to motivate, to inform, to persuade and to sell the product or service or service to the customers that landed on your well-designed page. That sounds pretty good.
To begin constructing your web page, you need to consider page structure, what you are saying, and your keywords inside the total mix. Should you choose it right you're going to get sales, or convince anyone to fill out a form or survey, etc. I'm sure you get my meaning.
Structure of an Landing Page
When a visitor selects your landing page, he/she should understand the following structure.
Headline
The headline ought to do three important things:
· Grabs a person's eye of the visitor
· States the objective of the page
· Compliments and coincide together with your banner or ad
You've got only one moment to grab the attention of the visitor, thus, the heading should entice your reader to continue on to the next paragraph or subheading. So choose what you are saying, font style (Arial, Verdana are fantastic choices), font size in your favor.
And remember, if the headline does not compliment or coincide together with your banner or ad, they, your target audience, are gone.
Body Structure
The body should consist of the following:
1) Paragraphs -- Paragraphs should be short with white space. Why? Most of the people will hit a site, but not read it in its entirety. Then what do they actually do? They scan the page. That can bring me to the next important a part of a land page--sentences.
2) Sentences - First, sentences should be short, snappy, too the point, and without twenty dollar words. You have to assume scanners are in a hurry; they want the knowledge as fast as you can give them it without putting them to sleep, and without needing to pull out a dictionary.
Second, the 1st sentence of every paragraph should retain the summary of the paragraph. "A Call To Action"(Buy Now! Try Now!) should appear throughout the body of your copy, and also, at the top and bottom of the page.
Bold subheadings - Bold subheadings should identify the topic of the paragraph or paragraphs that rest under the subheading. This will allow the skimmer to see or skip the paragraph - searching for the information they are most enthusiastic about.
3) Bulleted Information - Bulleted details are a lifesaver. Bullets assist to condense copy into short, thorough, sorted, sentences without being boring. Use them.
According to Eyetrack III Research, a reduced typeface encourages far more concerned reading, while larger type encourages scanning. With this little tidbit of knowledge, you may want to experiment with font size within the body of your copy.
As you can tell from the structure from the body, we are trying to find a tight-written page with well-defined bold subheadings and bulleted information - to relieve the scanner/reader through the copy without having him/her click away.
Things To Consider
· Place the most important information above the fold.
· Avoid distracting material within the sidebars. If the information from the sidebars distracts the visitor - focus is lost and that could mean a lost sale.
· Add pictures or a form if relevant, but be cautious about size.
Keywords and SEO
As with all other web page on your own site, keywords are essential. Your landing page content has to be keyword rich, but not keyword stuffed, to the search engines and your targeted visitors to find you.
As soon as the content is completed, then you should make sure that you optimize your landing page for the search engines. Images really should have an alt tag description. Attempt to describe your images with specific descriptions. Example: If you have a picture of a Schnauzer, put 'alt=Schnauzer', not 'alt="dog"'--Go for that specific description not the generic. Why? When you do a search, would you search for dog or Schnauzer? In many instances, I would bet around the Schnauzer.
PPC, SEO and Keywords
If you are writing your web page for a Google Ad (PPC advertising), again, keep your landing page is relevant to your keywords and to the writing of your ads. There are two reasons to heed these tips: 1) Your traffic will look away and go elsewhere to find the information they are seeking; 2) Google will penalize you.
Its also wise to optimize your landing page for any searches men and women conduct through the search engines. Yet, another avenue to quality traffic. However, if you should use several squeeze pages for the same product, with simply slight wording variations, it would be wise to index only the general landing page and possess your robots meta tag add a "NOFOLLOW" so they won't be indexed - this may prevent the search engines from incurring duplicate copy penalties.
Ppc New Algorithm for Squeeze pages
Google now assigns quality scores to landing pages, to determine the positioning, pricing, as well as other factors. A recent change in Google's algorithm for squeeze pages affected many established websites. This transformation caused hardships for a few, for others it closed their business.
Thus, unless you want to be penalized with higher bid prices for your keywords, or a shift in page positioning of one's ad you should follow keep your following information in the back of your mind when creating a landing page.
1) Relevant content
2) Links to page offering relevant and accurate information related to ad
3) Your web page should have at least 500 words (which isn't much).
4) Remove all AdSense ads in your landing page.
Testing Your Web page
Testing your web page is important. You will need to tweak your copy over a continual basis and soon you feel comfortable with the copy which is providing the results you desire.
To conclude, landing pages will probably be your best friend or your worst enemy. Set it up correctly, follow the rules, and this will be your successful friend for a lifetime.